01
Strategy & Management
Strategy, planning, captions, scheduling, and reporting—managed as one connected growth system.
Ongoing partnership · from $950/month Explore
Social Strategy for Founder-Led BrandsAttention, Earned
Strategy, management, coaching, and creative for brands ready to make social a reliable sales channel.
As seen in
The Brand Journal
Founder Weekly
Studio Notes
Social Review
Maker’s Digest
The studio
Social that earns its place—not rented attention.
Claire Hayes is an independent social strategy studio for founder-led lifestyle and wellness brands.
Meet Claire01Services
Choose the support your social needs.
Three ways I partner with founders to bring focus, consistency, and momentum to their social presence.
02
Founder Coaching
Hands-on guidance, feedback, and a practical content playbook built around your brand.
One-to-one support · twice monthly Explore
03
Content Production
Brand photography and short-form assets designed to tell the story and move people toward the sale.
Campaign or quarterly production Explore02The business case
Content with a job to do.
Every post needs a role—from building trust to creating demand. Here is what that looks like in practice.
40+
Brands partneredfounder-led lifestyle & wellness
8
Years of strategyacross social-first channels
90
Daysto a repeatable system
03The approach
How I work
Clear message.
Clear message.
Useful content.
Consistent demand.
I help lifestyle and wellness founders turn their expertise, products, and point of view into content people trust—and buy from.
No trend-chasing for its own sake. Just a clear strategy, a practical system, and content with a job to do.
Meet ClaireClarify
Define the audience, message, and point of view your brand can own.
Plan
Build content pillars, campaigns, and a focused 90-day roadmap.
Publish
Create, review, and improve content that connects and converts.
04Featured case study
A quiet feed became the strongest sales channel.
In six months, a sharper message and repeatable campaign rhythm turned an overlooked social presence into a channel that drove reach, clicks, and product demand.
3×Reach
52%More clicks
0Paid ads
05Selected work
Brands that stopped renting attention.
See All Case Studies
06Kind words
Clients who stopped chasing trends.
★★★★★
Maren Vos
Founder, Maren & Co
Field & Fold
“Working with Claire felt like finally being understood. She gave our brand a real point of view—and within two seasons our content was doing the selling for us.”
★★★★★
Elise Marchetti
Founder, Field & Fold
★★★★★
Priya Anand
Founder, Sóleil Skin
Wilder
“She rebuilt our whole content engine in a single season. We stopped chasing trends and started telling our story—and our community finally felt the difference.”
★★★★★
Nadia Brandt
Creative Director, Wilder
★★★★★
Jonas Reell
Owner, The Clay Studio
Lumen Studio
“Claire’s strategy paid for itself in one launch. Every post now earns attention instead of renting it, and the momentum hasn’t slowed since.”
★★★★★
Theo Lindqvist
Co-Founder, Lumen Studio
07In focus
From the journal
Strategy notes, case studies, and campaign thinking for founders who want social to earn its place.
Read the Journal
The Brand Story Method
A self-paced course that turns your founding story into content that converts.
Discover the Course
Free resource
The 30-Day Content Checklist
Plan a month of useful content—prompts, hook formulas, and a caption structure you can reuse.
or see what’s inside →08Blog
Practical strategy for content that performs.
Browse All Insights
09Questions
Before you ask.
The questions founders usually bring to a first call—answered honestly, so we can spend our time on your brand instead.
Ask Something ElseWho do you work with?
Founder-led lifestyle and wellness brands—skincare, studios, food, interiors, coaching—where the founder’s story is part of the product. If your brand has a point of view, we can work with it.
How soon will I see results?
The first 90 days build the system: message, pillars, and a repeatable rhythm. Most clients see meaningful traction—reach, saves, product clicks—within the first two to three months of consistent publishing.
Do I have to be on every platform?
No. One or two channels done well beat five done half-heartedly. We pick the platforms where your audience actually buys, and ignore the rest without guilt.
What does it cost to work together?
Ongoing strategy & management starts at $950/month. One-to-one coaching is $490/month, and a one-off strategy audit is $380. Every engagement starts with a free fit call.
Can you work with my existing team?
Yes—strategy and coaching are built to plug into in-house teams. I set the direction and the system; your team keeps the day-to-day, with my feedback on the work.
Ready when you are
Give your content
Give your content
a job to do.
Every engagement starts with a free fit call—thirty minutes, no pitch deck, just an honest look at what your social could be doing for the business.