Case Studies
The work behind the results
See where each brand started, the strategic decisions we made, and the measurable result that followed.
Case Study · Wellness Label
From quiet feed to best sales channel
Where we started
A beautiful product, a feed that read like a catalogue, and ads eating the margin. Two posts a week, written the night before.
What we did
Repositioned the founder as the storyteller, built three content pillars around real customer rituals, and moved launches into Stories with a waitlist.
What it earned
3xEngaged reach
100%Drops sold through
0Ad spend
“Claire turned our quiet feed into our best sales channel. Her eye is unmatched.”
Maren, founder
Case Study · Travel Brand
A launch carried by story alone
Where we started
A boutique travel planner launching a group trip with no audience beyond friends and past clients. Budget for ads: none.
What we did
A six-week founder-led series documenting the trip design in public, one honest post at a time, with a simple waitlist link in bio.
What it earned
14Seats sold out
6 wksFrom zero to full
210%Follower growth
“People booked because they felt they had planned it with us.”
The founder
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