The strategist behind your next stage of growth
I help founder-led lifestyle and wellness brands turn what makes them different into content people trust, remember, and act on.
My story
I stopped treating social like a publishing schedule
After ten years in brand marketing, I learned that consistency without clarity only creates more noise. The brands people remember know what they stand for—and repeat it well.
Today I work hands-on with a small roster of lifestyle and wellness brands, and coach founders who want to build the skill in-house. Clear strategy, useful content, and results we can measure.
Clear strategy
Know what the brand stands for, who it needs to reach, and what every channel is there to do.
Useful content
Turn the strategy into stories people trust, remember, save, share, and act on.
Measured results
Learn from what performs, leave vanity metrics behind, and double down with intention.
Good marketing gives the right people a reason to trust, remember, and choose you.Claire Hayes
Ready for a clearer strategy?
Tell me what you sell, what is not working, and where you want your social presence to take the business.
Start the conversation