Case Studies

The work behind the results

See where each brand started, the strategic decisions we made, and the measurable result that followed.

Hands holding an iced coffee and a phone on a linen sofa outdoors
Case Study · Wellness Label

From quiet feed to best sales channel

Where we started

A beautiful product, a feed that read like a catalogue, and ads eating the margin. Two posts a week, written the night before.

What we did

Repositioned the founder as the storyteller, built three content pillars around real customer rituals, and moved launches into Stories with a waitlist.

What it earned

3x Engaged reach
100% Drops sold through
0 Ad spend

“Claire turned our quiet feed into our best sales channel. Her eye is unmatched.”
Maren, founder

Aerial view of a teal wave curling onto pale sand
Case Study · Travel Brand

A launch carried by story alone

Where we started

A boutique travel planner launching a group trip with no audience beyond friends and past clients. Budget for ads: none.

What we did

A six-week founder-led series documenting the trip design in public, one honest post at a time, with a simple waitlist link in bio.

What it earned

14 Seats sold out
6 wks From zero to full
210% Follower growth

“People booked because they felt they had planned it with us.”
The founder

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